A women's intimacy brand
$30k to $100k
a month in revenue, in four months
Reviews said the product had helped save their marriage. The page, the ads and the scripts were rebuilt around that.
Finally understand what's happening behind your ads, and run them yourself
For ecommerce founders who've been burnt by an agency: a plan built from what your own customers say, for one fixed price. See the work first on a free call.
A free 25-minute call. We look at your shop before we speak, and send you the teardown afterwards.
Built by two agency founders. Between us, 20 years in ecommerce and agencies, more than 100 brands and over £10m in ad spend managed.
You paid an agency a lot and still can't say what it bought
- The fee went out every month, and you couldn't see what came back for it.
- The ads could have been for any brand. Nothing in them sounded like your customers.
- The reports were all charts and no clear next step.
- You still came up with the ideas, so what were you paying for?
- Ads Manager and Shopify never agreed, and nobody told you which number to believe.
You're not bad at this, and Meta isn't dead. Two things were missing.
The work wasn't built on your customers
We read what your customers say, then build your ads, your fixes and your plan from it. Every idea traces back to something a real customer said, and we show you where.
Nobody gave you rules you could follow
Which number to trust, when to switch an ad off, when to spend more: written down for someone who has never run an ad account.
Switch offLeave itSpend more
What's in the pack, and what each part does
Everything you need to do it yourself, including your first 10 ad designs and 3 UGC scripts.
Your growth playbook, an extra
10 ad designs, ready to open and edit in your own Canva
- Ads built on what your buyers say
- What your customers say, and personas with what each needs to believe before they buy, so every ad and script starts from their words, not guesswork.
- More of your visitors buying
- Up to 5 copy fixes for your website, biggest win first, with the new copy written for you.
- Ads ready to launch
- 10 static ads in Canva, 3 UGC scripts for a creator to film, and your launch settings on one page.
- Rules a good media buyer would use
- Switch an ad off when it has spent twice what you can afford to pay for one sale, with no sales. Raise the budget about a fifth at a time, only when the whole campaign is making money.
- A weekly check, not a report
- About 15 minutes, once a week, any day you like, with your budget calculator. A 2-minute look each day, and new ads every 2 weeks.
- It keeps going after we hand over
- Keep it going with Claude, and Your Claude files: everything we wrote, ready for Claude to make new ads, scripts and website words from.
Once a week, you'll know what to do with each ad
About 15 minutes, on whatever day suits you. Put last week's numbers into your budget calculator, then make a call on each ad from your written rules: switch it off, leave it or spend more, with the reason.
Look for 2 minutes a day to check nothing's broken, change things once a week, and add new ads every 2 weeks as a new ad set. It replaces the agency report you couldn't use with a decision you make yourself.
Your weekly check, step by stepWeekly checkOnce a week, any day you like
- Export last week's numbers
- Put them in your calculator
- A call on each ad
- Raise the budget, if it pays
Keep it going with Claude, after we hand over
Your pack comes with Your Claude files: everything we wrote for you, as plain files Claude reads. Drag the folder into a Claude project and it already knows your customers, your personas and your rules.
You need the Claude desktop app, on a paid Claude plan; it isn't included in our price. Our team builds your pack from research on your customers; Claude is how you keep it going. You stay in charge: nothing goes live, gets posted or gets spent unless you do it. How it works
- Make new static ads in Canva every 2 weeks, without paying a designer for each one
- Write new UGC scripts from your customers' wants and pain points
- Do your weekly check in minutes: upload your ads report and get switch off, leave or spend more for each ad, with the reason
- Write new website words when an ad gets clicks but few sales
- Refresh your research each month from new reviews and comments
What this research did for three brands at our agencies
Each time we found out what customers cared about, then sold the outcome they wanted, in their words, instead of the features.
A Viking jewellery brand
£10k to £60k
a month in revenue, in five months
They sold stainless steel. Their customers wanted to honour their Viking heritage. The page and ads were rebuilt around that.
A headrest brand
Above 6x
return on ad spend on both statics, over 30 days: more than six times the ad spend back in sales
They sold size, install time and adjustability. Customers wanted a neck that isn't stiff after a day at the desk. Two statics on that pain both ran above 6x for 30 days.
Anonymised work from our own agencies, using the research method the pack is built from. Results vary from brand to brand. What the pack gives you is the same method, not a promised number.
Four steps, and you see the work before you pay
- 1
Book a free call
We look at your shop first, go through what we found on the call, and send you the teardown afterwards.
- 2
Pay once
One pack, one price, everything in it. Nothing renews.
- 3
Tell us about your brand
A questionnaire about your customers, your numbers and what's happened before.
- 4
Get your pack, then run it
Your pack is ready within 5 to 7 working days of your completed questionnaire. You get it all at once: one private link to everything, in four parts (your customers, your website, your ads, and keeping it going), with your growth playbook as an extra.
InvoiceNo. 0001
RetainerFreeOne pack
£1,500
Paid once. Nothing renews.
- Research on your customers, with personas
- Up to 5 website copy fixes
- 10 static ads in Canva and 3 UGC scripts
- Your weekly check, calculator and Claude files
- Your growth playbook, as an extra
- A check-in call about a week after delivery
One pack, £1,500, paid once
No retainer, no contract, nothing renews. Your ad account, pixel and files stay in your name.
A typical UK agency, one year£9,000 to £36,000
RetainerFree£1,500, once
UK agencies commonly charge £750 to £3,000 a month. That's £9,000 to £36,000 a year in fees, before you spend anything on ads.
Made for you, or your money back: if your pack could have been written for any brand, tell us within 14 days of the day we deliver it and we'll refund the full £1,500. The price you see is the price you pay.
Who it isn't for, yet
If that's you, the pack would be money you don't need to spend yet. We'll say so on the call, and your teardown still gives you the first fixes to make.
- No one has bought from your shop yet.
- You've no money set aside to test ads each month.
- You want someone else to run it all for you.
Start with a free call about your shop
A free 25-minute call. We look at your shop before we speak, and send you the teardown afterwards. It's useful whether or not you buy.
A free 25-minute video call, at a time that suits you in the next three days.