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What you get

A plan you can learn from, build on and keep.

Not a report that tells you what you already know. Ranked fixes, plain rules and a plan for each week, built from what your own customers say.

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01

Know what your customers say.

Research on your customers and your market. Who buys from you, what they worry about before they buy, and the exact words they use.

  • Your buyers, written up as people you'll recognise
  • What each of them needs to believe before they buy
  • Angles and opening lines for your ads, each traced to a real customer
The contents of a RetainerFree playbook, starting with Your customers and what they need to believe A playbook cover for Fernlow Coffee Co., an example brand we made up
Our playbook template, shown for Fernlow Coffee Co., an example brand we made up. Yours is written for your brand.

02

Fix what's leaking first

We look at your shop and your offer before your ads. Ads can't fix a page that doesn't sell, so every fix is ranked by how much it matters, and we say which things are fine and shouldn't be touched.

03

Know what to run

Ad briefs you or anyone you hire can make from, and a content plan you can shoot on a phone. No studio, no agency.

04

Know what to do each week

How to set up Meta, test, and set a budget, with plain rules for when to switch an ad off and when to spend more. A tracking checklist that settles which number to trust. And the Monday Check: your weekly rules on one page, with your numbers on it.

05

Know where you're heading

A 30, 60 and 90 day plan, so you know what comes after this week.

06

In days, not months

Your playbook arrives within 7 working days of your completed questionnaire, or 10 with Launch. Often sooner.

07

Written in plain English

For someone who has never run an ad account. Every term is explained the first time. ROAS, for example, is how much you make back for each pound you spend on ads.

Playbook + Launch

We start it with you.

Everything in Playbook, plus your first ad designs and a check at day 30 to see what the numbers said.

  • 6 ad designs, as Canva templates you can edit
  • 2 video ad scripts with shot lists you can film on a phone
  • Your launch plan as a page you click through, with the Monday Check on it
  • A call at day 30 to look at what your numbers said
The cover of a RetainerFree launch plan, prepared for Fernlow Coffee Co., an example brand we made up
A launch plan cover from our template, shown for an example brand we made up. Yours is made for your brand.

Yours to keep

Everything we make is yours.

Paid once. No contract and nothing renews. Your ad account, pixel and files stay in your name, and we never need long-term access to them.

Playbook

The plan you keep and run yourself.

£1,000 paid once

  • Research on your customers and your market, with personas
  • A teardown of your shop and offer, with fixes ranked by how much they matter
  • Angles and opening lines for your ads, each traced to a real customer
  • Ad briefs, and a content plan you can shoot on a phone
  • Meta setup, testing and budget rules in plain English: when to switch an ad off and when to spend more
  • A tracking checklist, with the one number to trust
  • The Monday Check: your weekly rules on one page
  • A 30, 60 and 90 day plan
  • Agency red flags: what to check before you hire anyone
See Playbook

Our recommendation

Playbook + Launch

We start it with you.

£2,000 paid once

Everything in Playbook, plus:

  • 6 ad designs, as Canva templates you can edit
  • 2 video ad scripts with shot lists for a phone
  • Your launch plan as an interactive page, with the Monday Check on it
  • A call at day 30 to look at what your numbers said
See Playbook + Launch

Prices in pounds, paid in full up front. No contract, nothing renews. The price you see is the price you pay. Made for you, or your money back: if your playbook could have been written for any brand, tell us within 14 days of the day we deliver it and we'll refund the £1,000 Playbook price. On Playbook + Launch, that's the £1,000 Playbook part, not the full £2,000.

Free, before you buy anything

See the work before you pay.

Send us your shop's web address. You get a short teardown of your shop, your offer and what your customers already say. It's useful whether or not you ever buy.

Get a free teardownSee the prices