How it works
See the work before you pay a penny.
Five steps. No contract, and nothing that renews.
You
Ask for a free teardown
Send your shop's web address and answer three quick questions: has anyone bought yet, roughly what you can spend testing ads each month, and do you want to run this yourself.
You get
A short teardown made from public information only. Back within 2 working days.
- What your customers already say, from your own public reviews
- The biggest leak on your shop or offer, ranked first
- One thing that's fine and shouldn't be touched
- What a full playbook would cover for you, and the price
It's built to be useful even if you never buy.
You
Pick a package and pay once
Playbook, or Playbook + Launch. One fixed price, paid by card on a secure checkout page.
You get
A receipt and an invoice for your books, then an email with a link to your questionnaire within one working day.
You
Tell us about your brand
A questionnaire about your customers, your numbers, what you've tried and what happened.
You get
Your playbook arrives within 7 working days of your completed questionnaire, or 10 with Launch. Often sooner.
We
Research your customers and write it
We read what your customers say about you and about the products you compete with. Then we write your playbook from it.
Who writes it
Our team writes your playbook from research on your customers. We've had years of experience in the ecommerce space. We use some AI tools to help gather and sort the research; our team reads it, decides what goes in, writes your playbook and checks everything before you get it.
You
Run it yourself
Start with the top fix. Then use the Monday Check each week to decide which ads to switch off, leave or spend more on.
With Launch
You get 6 ad designs as Canva templates to edit, and we look at your numbers with you on a call at day 30.
Who it isn't for, yet
Saying no is part of the job.
A playbook only helps if you can act on it.
- No one has bought from your shop yet. Fix the shop first.
- You've no money set aside to test ads each month.
- You want someone else to run it all for you.
If that's you, your teardown will say so plainly and still give you the first fix to make. No pitch.
Free, before you buy anything
See the work before you pay.
Send us your shop's web address. You get a short teardown of your shop, your offer and what your customers already say. It's useful whether or not you ever buy.